# Harnessing the potential of generative AI in digital marketing using the Behavioral Reasoning Theory approach

> Research article (International Journal of Information Management Data Insights, 2024) · cited 29× · AI/ML

**Wikidata**: [openalex:W4405458967](https://www.wikidata.org/wiki/openalex:W4405458967)  
**Source**: https://4ort.xyz/entity/harnessing-the-potential-of-generative-ai-in-digital-marketing-using-the-behavioral-reasoning-theory-approach