# HARNESSING MACHINE LEARNING MODELS FOR ACCURATE CUSTOMER LIFETIME VALUE PREDICTION: A COMPARATIVE STUDY IN MODERN BUSINESS ANALYTICS

> Research article (International journal of computer science & information system., 2024) · cited 10× · AI/ML

**Wikidata**: [openalex:W4405790336](https://www.wikidata.org/wiki/openalex:W4405790336)  
**Source**: https://4ort.xyz/entity/harnessing-machine-learning-models-for-accurate-customer-lifetime-value-prediction-a-comparative-study-in-modern-busines