# Harnessing Digital Disruption With Marketing Simulations

> Research article (Journal of Marketing Education, 2018) · cited 48× · AI/ML

**Wikidata**: [openalex:W2893084384](https://www.wikidata.org/wiki/openalex:W2893084384)  
**Source**: https://4ort.xyz/entity/harnessing-digital-disruption-with-marketing-simulations