# Harnessing AI Neural Networks and Generative AI for Advanced Customer Engagement: Insights into Loyalty Programs, Marketing Automation, and Real-Time Analytics

> Research article (Educational Administration: Theory and Practice, 2023) · cited 35× · AI/ML

**Wikidata**: [openalex:W4407343683](https://www.wikidata.org/wiki/openalex:W4407343683)  
**Source**: https://4ort.xyz/entity/harnessing-ai-neural-networks-and-generative-ai-for-advanced-customer-engagement-insights-into-loyalty-programs-marketin