# Harmony or Discord? The Intersection of Generative AI and Human Creativity in Advertising

> Research article (Journal of Advertising Research, 2025) · cited 10× · AI/ML

**Wikidata**: [openalex:W4409123418](https://www.wikidata.org/wiki/openalex:W4409123418)  
**Source**: https://4ort.xyz/entity/harmony-or-discord-the-intersection-of-generative-ai-and-human-creativity-in-advertising