# HappyOrNot

> Customer and employee experience management company

**Wikidata**: [Q48972993](https://www.wikidata.org/wiki/Q48972993)  
**Wikipedia**: [English](https://en.wikipedia.org/wiki/HappyOrNot)  
**Source**: https://4ort.xyz/entity/happyornot

## Summary
HappyOrNot is a Finnish customer and employee experience management company that develops feedback terminals and software-as-a-service (SaaS) for collecting and analysing experience data. Founded in 2009, it provides feedback hardware and data-analysis software to measure customer and employee sentiment.

## Key Facts
- Founded in 2009.  
- Founders: Heikki Väänänen and Ville Levaniemi.  
- CEO: Miika Mäkitalo (in office since 2020).  
- Country of origin and headquarters country: Finland.  
- Core industries: experience management, customer-experience-management, employee experience management, customer feedback management services.  
- Products and outputs: feedback terminal, data analysis, software as a service.  
- Instance types: business, enterprise, software company, technology company, SaaS company.  
- Operating areas listed: United States and Finland.  
- Official website: https://www.happy-or-not.com (domain: happy-or-not.com).  
- Online identifiers: LinkedIn id "happyornotcom", YouTube handle "HappyOrNotcom" (channel id UCTfz5m5UqPNEKIJKuVx_czA), Crunchbase organization id "happyornot".  
- Finnish business ID: 2260302-1.

## FAQs
### Q: What is HappyOrNot?
A: HappyOrNot is a Finland-origin company that provides customer and employee experience management tools, including physical feedback terminals and software-as-a-service for data analysis and feedback management.

### Q: Who founded HappyOrNot and when?
A: HappyOrNot was founded in 2009 by Heikki Väänänen and Ville Levaniemi.

### Q: Who is the chief executive of HappyOrNot?
A: The CEO is Miika Mäkitalo, who took the role in 2020.

### Q: Where does HappyOrNot operate?
A: The company is from Finland and its listed operating areas include Finland and the United States.

## Why It Matters
HappyOrNot matters because it combines physical feedback hardware with cloud-based analysis to measure and manage customer and employee experience. By producing feedback terminals and offering data-analysis and SaaS capabilities, the company provides organizations with tools to capture immediate sentiment at points of service and to turn that feedback into actionable insights. This addresses a core business need: rapidly collecting standardized feedback and aggregating it for operational and strategic decision-making. As a technology and software company focused on experience management, HappyOrNot occupies a role at the intersection of point-of-contact measurement and enterprise analytics, helping organizations quantify satisfaction and monitor changes over time through a combination of terminals and software services.

## Notable For
- Producing physical feedback terminals as part of a combined hardware + SaaS offering for experience management.  
- Being founded in Finland in 2009 and operating as a technology-driven experience management company.  
- Leadership continuity with Miika Mäkitalo serving as CEO since 2020.  
- Presence across digital platforms and business registries (official website, LinkedIn, YouTube, Crunchbase) and a registered Finnish business ID (2260302-1).

## Body

### H3: Company overview
- HappyOrNot is described as a customer and employee experience management company.  
- It is an instance of business, enterprise, software company, technology company, and SaaS company.  
- Country of origin: Finland.

### H3: History and founding
- Inception year: 2009.  
- Founders: Heikki Väänänen and Ville Levaniemi.

### H3: Leadership
- CEO: Miika Mäkitalo.  
- Qualifier for CEO role: start_time 2020.

### H3: Products and services
- Physical product: feedback terminal.  
- Software and services: data analysis and software as a service for feedback management.  
- Industry focus: experience management, customer-experience-management, employee experience management, and customer feedback management services.

### H3: Operations and reach
- Operating areas explicitly listed: United States and Finland.  
- Primary country: Finland.

### H3: Online presence and identifiers
- Official website: https://www.happy-or-not.com (domain happy-or-not.com).  
- LinkedIn id: happyornotcom.  
- YouTube handle: HappyOrNotcom; channel id UCTfz5m5UqPNEKIJKuVx_czA.  
- Crunchbase organization id: happyornot.  
- Google Knowledge Graph id: /g/11gfkkftbl.  
- UK Parliament thesaurus id: 517108 (label: HappyOrNot).  
- Wikipedia title: HappyOrNot.  
- Wikimedia Commons category: HappyOrNot.  
- Wikipedia languages present: commons, en, fi.  
- Sitelink count: 3.

### H3: Legal and registry data
- Finnish business ID: 2260302-1.

### H3: Visual assets
- Logo: https://commons.wikimedia.org/wiki/Special:FilePath/HappyOrNotLogo.svg  
- Images:  
  - https://commons.wikimedia.org/wiki/Special:FilePath/HappyOrNot_Smiley_Touch_feedback_kiosk.jpg  
  - https://commons.wikimedia.org/wiki/Special:FilePath/HappyOrNot_Terminal.jpg  
  - https://commons.wikimedia.org/wiki/Special:FilePath/HappyOrNotButtons.jpg  
  - https://commons.wikimedia.org/wiki/Special:FilePath/Feedback_automat.jpg

### H3: Classification and industry tags
- Industry keywords: experience management; customer-experience-management; employee experience management; customer feedback management services.  
- Described as a software company operating within the software industry.

## References

1. [Source](https://www.linkedin.com/in/miikamakitalo/)
2. [Source](https://www.bbc.com/news/business-48760522)