# Guidelines for Theory Selection: The IMPACT Framework

> Research article (Psychology and Marketing, 2025) · cited 51× · AI/ML

**Wikidata**: [openalex:W4412560018](https://www.wikidata.org/wiki/openalex:W4412560018)  
**Source**: https://4ort.xyz/entity/guidelines-for-theory-selection-the-impact-framework