# Growing on Steroids: Rapidly Scaling the User Base of Digital Ventures Through Digital Innovaton1

> Research article (MIS Quarterly, 2017) · cited 458× · AI/ML

**Wikidata**: [openalex:W2338540161](https://www.wikidata.org/wiki/openalex:W2338540161)  
**Source**: https://4ort.xyz/entity/growing-on-steroids-rapidly-scaling-the-user-base-of-digital-ventures-through-digital-innovaton1