# Gremlins in the Data: Identifying the Information Content of Research Subjects

> Research article (Journal of Marketing Research, 2020) · cited 14× · AI/ML

**Wikidata**: [openalex:W2751875564](https://www.wikidata.org/wiki/openalex:W2751875564)  
**Source**: https://4ort.xyz/entity/gremlins-in-the-data-identifying-the-information-content-of-research-subjects