# Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy

> Research article (The Journal of Marketing Theory and Practice, 2015) · cited 66× · AI/ML

**Wikidata**: [openalex:W1539594273](https://www.wikidata.org/wiki/openalex:W1539594273)  
**Source**: https://4ort.xyz/entity/green-shades-a-segmentation-approach-based-on-ecological-consumer-behavior-in-an-emerging-economy