# Green segmentation: a cross-national study

> Research article (Marketing Intelligence & Planning, 2015) · cited 29× · AI/ML

**Wikidata**: [openalex:W2161031315](https://www.wikidata.org/wiki/openalex:W2161031315)  
**Source**: https://4ort.xyz/entity/green-segmentation-a-cross-national-study