# Green marketing orientation: Conceptualization, scale development and validation

> Research article (Journal of Business Research, 2017) · cited 452× · AI/ML

**Wikidata**: [openalex:W2617881682](https://www.wikidata.org/wiki/openalex:W2617881682)  
**Source**: https://4ort.xyz/entity/green-marketing-orientation-conceptualization-scale-development-and-validation