# Green-lighting scripts in the movie pre-production stage: An application of consumption experience carryover theory

> Research article (Journal of Business Research, 2021) · cited 12× · AI/ML

**Wikidata**: [openalex:W3213539450](https://www.wikidata.org/wiki/openalex:W3213539450)  
**Source**: https://4ort.xyz/entity/green-lighting-scripts-in-the-movie-pre-production-stage-an-application-of-consumption-experience-carryover-theory