# Green buying behavior and the theory of consumption values: A fuzzy-set approach

> Research article (Journal of Business Research, 2015) · cited 390× · AI/ML

**Wikidata**: [openalex:W1862914640](https://www.wikidata.org/wiki/openalex:W1862914640)  
**Source**: https://4ort.xyz/entity/green-buying-behavior-and-the-theory-of-consumption-values-a-fuzzy-set-approach