# Gratitude in service encounters: implications for building loyalty

> Research article (Journal of Services Marketing, 2016) · cited 44× · AI/ML

**Wikidata**: [openalex:W2398001150](https://www.wikidata.org/wiki/openalex:W2398001150)  
**Source**: https://4ort.xyz/entity/gratitude-in-service-encounters-implications-for-building-loyalty