# Gratification matters? An explorative study of antecedents and consequence in livestream shopping

> Research article (Industrial Management & Data Systems, 2023) · cited 19× · AI/ML

**Wikidata**: [openalex:W4376631588](https://www.wikidata.org/wiki/openalex:W4376631588)  
**Source**: https://4ort.xyz/entity/gratification-matters-an-explorative-study-of-antecedents-and-consequence-in-livestream-shopping