# Grandiose branding: World-class aim and its organizational consequences

> Research article (Scandinavian Journal of Management, 2022) · cited 11× · AI/ML

**Wikidata**: [openalex:W4307022810](https://www.wikidata.org/wiki/openalex:W4307022810)  
**Source**: https://4ort.xyz/entity/grandiose-branding-world-class-aim-and-its-organizational-consequences