# GPHC: A heuristic clustering method to customer segmentation

> Research article (Applied Soft Computing, 2021) · cited 41× · AI/ML

**Wikidata**: [openalex:W3183763998](https://www.wikidata.org/wiki/openalex:W3183763998)  
**Source**: https://4ort.xyz/entity/gphc-a-heuristic-clustering-method-to-customer-segmentation
