# “Good Times–Bad Times” – Relationship marketing through business cycles

> Research article (Journal of Business Research, 2023) · cited 25× · AI/ML

**Wikidata**: [openalex:W4378576254](https://www.wikidata.org/wiki/openalex:W4378576254)  
**Source**: https://4ort.xyz/entity/good-timesbad-times-relationship-marketing-through-business-cycles