# Good deeds deserve good outcomes: Leveraging generative artificial intelligence to reduce tourists' avoidance of ethical brands embracing stigmatized groups

> Research article (Annals of Tourism Research, 2024) · cited 17× · AI/ML

**Wikidata**: [openalex:W4405266699](https://www.wikidata.org/wiki/openalex:W4405266699)  
**Source**: https://4ort.xyz/entity/good-deeds-deserve-good-outcomes-leveraging-generative-artificial-intelligence-to-reduce-tourists-avoidance-of-ethical-b