# Good Corp, Bad Corp, and the Rise of B Corps: How Market Incumbents’ Diverse Responses Reinvigorate Challengers

> Research article (Administrative Science Quarterly, 2022) · cited 48× · AI/ML

**Wikidata**: [openalex:W4224075166](https://www.wikidata.org/wiki/openalex:W4224075166)  
**Source**: https://4ort.xyz/entity/good-corp-bad-corp-and-the-rise-of-b-corps-how-market-incumbents-diverse-responses-reinvigorate-challengers