# Good cause, not so good business? Sales and operations performance of cause‐related marketing

> Research article (Journal of Business Logistics, 2022) · cited 14× · AI/ML

**Wikidata**: [openalex:W4213236892](https://www.wikidata.org/wiki/openalex:W4213236892)  
**Source**: https://4ort.xyz/entity/good-cause-not-so-good-business-sales-and-operations-performance-of-causerelated-marketing