# Goal-Based Categorization: Dynamic Classification in the Display Advertising Industry

> Research article (Organization Studies, 2019) · cited 30× · AI/ML

**Wikidata**: [openalex:W2996320821](https://www.wikidata.org/wiki/openalex:W2996320821)  
**Source**: https://4ort.xyz/entity/goal-based-categorization-dynamic-classification-in-the-display-advertising-industry