# GMCM: Graph-based Micro-behavior Conversion Model for Post-click Conversion Rate Estimation

> Research article (Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval, 2020) · cited 23× · AI/ML

**Wikidata**: [openalex:W3035397484](https://www.wikidata.org/wiki/openalex:W3035397484)  
**Source**: https://4ort.xyz/entity/gmcm-graph-based-micro-behavior-conversion-model-for-post-click-conversion-rate-estimation
