# Global pandemic compels sport to move to esports: understanding from brand extension perspective

> Research article (Managing Sport and Leisure, 2020) · cited 66× · AI/ML

**Wikidata**: [openalex:W3042818454](https://www.wikidata.org/wiki/openalex:W3042818454)  
**Source**: https://4ort.xyz/entity/global-pandemic-compels-sport-to-move-to-esports-understanding-from-brand-extension-perspective