# Global marketing in business-to-business contexts: Challenges, developments, and opportunities

> Research article (Industrial Marketing Management, 2018) · cited 22× · AI/ML

**Wikidata**: [openalex:W2802715446](https://www.wikidata.org/wiki/openalex:W2802715446)  
**Source**: https://4ort.xyz/entity/global-marketing-in-business-to-business-contexts-challenges-developments-and-opportunities