# Global and local brand stereotypes: formation, content transfer, and impact

> Research article (International Marketing Review, 2019) · cited 99× · AI/ML

**Wikidata**: [openalex:W2891117712](https://www.wikidata.org/wiki/openalex:W2891117712)  
**Source**: https://4ort.xyz/entity/global-and-local-brand-stereotypes-formation-content-transfer-and-impact