# Gina Millar

> computer scientist in New Zealand

**Wikidata**: [Q120022033](https://www.wikidata.org/wiki/Q120022033)  
**Source**: https://4ort.xyz/entity/gina-millar

## Summary
Gina Millar is a computer scientist from New Zealand. She earned her master's degree from the University of Waikato in 2017, where her thesis focused on the drivers influencing micro-transactional purchases in Multiplayer Online Battle Arena (MOBA) games. Her academic work contributes to the understanding of player behavior in digital economies.

## Biography
- Nationality: New Zealand
- Education: Master's degree from University of Waikato (2017)
- Known for: Master's thesis on drivers influencing MOBA game micro-transactional purchases
- Field(s): Computer science

## Contributions
Gina Millar's primary contribution is her master's thesis, titled "A study of the drivers influencing players of Multiplayer Online Battle Arena (MOBA) games to make micro-transactional purchases," completed in 2017 at the University of Waikato. This research delved into the complex psychological and behavioral factors that motivate players to spend money on in-game items within the MOBA genre. By identifying these drivers, Millar's work provides valuable insights for game developers, marketers, and researchers interested in the economics of digital entertainment. Her thesis contributes to the understanding of consumer behavior in virtual economies, offering a foundation for further studies on player engagement, monetization strategies, and the design of sustainable online gaming ecosystems. The study specifically addressed how various elements, from social influence to perceived value, impact purchasing decisions in a highly competitive and interactive gaming environment.

## FAQs
### Q: Who is Gina Millar?
A: Gina Millar is a computer scientist from New Zealand. She is known for her master's thesis from the University of Waikato, which investigated the factors influencing micro-transactional purchases in Multiplayer Online Battle Arena (MOBA) games.

### Q: What did Gina Millar study for her master's degree?
A: Gina Millar completed a master's degree at the University of Waikato in 2017. Her academic thesis was titled "A study of the drivers influencing players of Multiplayer Online Battle Arena (MOBA) games to make micro-transactional purchases."

### Q: Where did Gina Millar receive her education?
A: Gina Millar was educated at the University of Waikato, where she earned her master's degree in 2017.

### Q: What is Gina Millar's primary occupation?
A: Gina Millar is a computer scientist.

## Why They Matter
Gina Millar's work is significant for its focused exploration into the economic psychology of online gaming. Her master's thesis, completed in 2017, provides a foundational understanding of why players engage in micro-transactional purchases within Multiplayer Online Battle Arena (MOBA) games. This research is crucial in an era where digital economies and in-game spending constitute a substantial part of the global entertainment industry. By dissecting the drivers behind these purchases, Millar's findings can inform more ethical game design practices, help developers create more engaging and sustainable monetization models, and provide insights for consumer protection advocates. Her contribution helps to bridge the gap between computer science, psychology, and economics, offering a clearer picture of player motivations in virtual worlds. Without such dedicated research, the nuances of player spending behavior might remain less understood, potentially leading to less informed design choices or less effective regulatory frameworks in the rapidly evolving digital gaming landscape.

## Notable For
- Earning a master's degree from the University of Waikato in 2017.
- Her master's thesis on the drivers influencing micro-transactional purchases in MOBA games.
- Being a computer scientist based in New Zealand.

## Body
### Identity and Background
Gina Millar is a human female and a computer scientist. She is based in New Zealand.

### Education
Gina Millar completed her master's degree at the University of Waikato in 2017. Her academic work was supervised by Stuart M. Dillon.

### Academic Research
Her master's thesis was titled "A study of the drivers influencing players of Multiplayer Online Battle Arena (MOBA) games to make micro-transactional purchases." This research focused on understanding the factors that lead players to make in-game purchases within the MOBA genre.

### Online Presence
Gina Millar maintains a ResearchGate profile (Gina-Millar-2) and a LinkedIn personal profile (gina-millar-40822778). Her work is also noted on the NZThesisProject, a focus list of a Wikimedia project.

## References

1. [Source](https://hdl.handle.net/10289/11569)
2. [Source](https://researchcommons.waikato.ac.nz/handle/10289/11569)