# ‘Gillette: The best a beta can get’: Networking hegemonic masculinity in the digital sphere

> Research article (New Media & Society, 2020) · cited 52× · AI/ML

**Wikidata**: [openalex:W3113085091](https://www.wikidata.org/wiki/openalex:W3113085091)  
**Source**: https://4ort.xyz/entity/gillette-the-best-a-beta-can-get-networking-hegemonic-masculinity-in-the-digital-sphere