# Gift of fantasy: investigating how fantasy in digital game impacts game brand immersion

> Research article (Information Technology and People, 2022) · cited 13× · AI/ML

**Wikidata**: [openalex:W4221131661](https://www.wikidata.org/wiki/openalex:W4221131661)  
**Source**: https://4ort.xyz/entity/gift-of-fantasy-investigating-how-fantasy-in-digital-game-impacts-game-brand-immersion