# Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness

> Research article (Journal of Marketing Research, 2017) · cited 165× · AI/ML

**Wikidata**: [openalex:W3122414560](https://www.wikidata.org/wiki/openalex:W3122414560)  
**Source**: https://4ort.xyz/entity/ghost-ads-improving-the-economics-of-measuring-online-ad-effectiveness