# Getting the most from E-commerce in the context of omnichannel strategies

> Research article (Italian Journal of Marketing, 2021) · cited 23× · AI/ML

**Wikidata**: [openalex:W3198190513](https://www.wikidata.org/wiki/openalex:W3198190513)  
**Source**: https://4ort.xyz/entity/getting-the-most-from-e-commerce-in-the-context-of-omnichannel-strategies