# Genetic Data: Potential Uses and Misuses in Marketing

> Research article (Journal of Marketing, 2020) · cited 44× · AI/ML

**Wikidata**: [openalex:W3110171084](https://www.wikidata.org/wiki/openalex:W3110171084)  
**Source**: https://4ort.xyz/entity/genetic-data-potential-uses-and-misuses-in-marketing