# Generative Interpretable Visual Design: Using Disentanglement for Visual Conjoint Analysis

> Research article (Journal of Marketing Research, 2024) · cited 14× · AI/ML

**Wikidata**: [openalex:W4401448184](https://www.wikidata.org/wiki/openalex:W4401448184)  
**Source**: https://4ort.xyz/entity/generative-interpretable-visual-design-using-disentanglement-for-visual-conjoint-analysis