# Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda

> Research article (International Journal of Information Management, 2023) · cited 372× · AI/ML

**Wikidata**: [openalex:W4387745359](https://www.wikidata.org/wiki/openalex:W4387745359)  
**Source**: https://4ort.xyz/entity/generative-artificial-intelligence-in-marketing-applications-opportunities-challenges-and-research-agenda