# Generative AI in Marketing: Promises, Perils, and Public Policy Implications

> Research article (Journal of Public Policy & Marketing, 2024) · cited 20× · AI/ML

**Wikidata**: [openalex:W4402653130](https://www.wikidata.org/wiki/openalex:W4402653130)  
**Source**: https://4ort.xyz/entity/generative-ai-in-marketing-promises-perils-and-public-policy-implications