# Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry

> Research article (International Journal of Bank Marketing, 2024) · cited 35× · AI/ML

**Wikidata**: [openalex:W4405399972](https://www.wikidata.org/wiki/openalex:W4405399972)  
**Source**: https://4ort.xyz/entity/generative-ai-in-banking-empirical-insights-on-integration-challenges-and-opportunities-in-a-regulated-industry