# Generative AI for scalable feedback to multimodal exercises

> Research article (International Journal of Research in Marketing, 2024) · cited 34× · AI/ML

**Wikidata**: [openalex:W4398202008](https://www.wikidata.org/wiki/openalex:W4398202008)  
**Source**: https://4ort.xyz/entity/generative-ai-for-scalable-feedback-to-multimodal-exercises