# Generative AI for growth hacking: How startups use generative AI in their growth strategies

> Research article (Journal of Business Research, 2025) · cited 31× · AI/ML

**Wikidata**: [openalex:W4408698328](https://www.wikidata.org/wiki/openalex:W4408698328)  
**Source**: https://4ort.xyz/entity/generative-ai-for-growth-hacking-how-startups-use-generative-ai-in-their-growth-strategies