# Generative AI and Marketing Education: What the Future Holds

> Research article (Journal of Marketing Education, 2023) · cited 113× · AI/ML

**Wikidata**: [openalex:W4389273449](https://www.wikidata.org/wiki/openalex:W4389273449)  
**Source**: https://4ort.xyz/entity/generative-ai-and-marketing-education-what-the-future-holds