# Generative AI advertisements and Human–AI collaboration: The role of humans as gatekeepers of humanity

> Research article (Journal of Retailing and Consumer Services, 2025) · cited 10× · AI/ML

**Wikidata**: [openalex:W4411369690](https://www.wikidata.org/wiki/openalex:W4411369690)  
**Source**: https://4ort.xyz/entity/generative-ai-advertisements-and-humanai-collaboration-the-role-of-humans-as-gatekeepers-of-humanity