# Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions

> Research article (Journal of Open Innovation Technology Market and Complexity, 2024) · cited 23× · AI/ML

**Wikidata**: [openalex:W4393131662](https://www.wikidata.org/wiki/openalex:W4393131662)  
**Source**: https://4ort.xyz/entity/generation-z-and-indonesian-social-commerce-unraveling-key-drivers-of-their-shopping-decisions