# Generation Y multichannel behaviour for complex services: the need for human contact embodied through a distance relationship

> Research article (Journal of Strategic Marketing, 2017) · cited 25× · AI/ML

**Wikidata**: [openalex:W2595660270](https://www.wikidata.org/wiki/openalex:W2595660270)  
**Source**: https://4ort.xyz/entity/generation-y-multichannel-behaviour-for-complex-services-the-need-for-human-contact-embodied-through-a-distance-relation