# Generating new service ideas: the use of hybrid innovation tools to reflect functional heterogeneity of services

> Research article (R and D Management, 2015) · cited 10× · AI/ML

**Wikidata**: [openalex:W1706605777](https://www.wikidata.org/wiki/openalex:W1706605777)  
**Source**: https://4ort.xyz/entity/generating-new-service-ideas-the-use-of-hybrid-innovation-tools-to-reflect-functional-heterogeneity-of-services