# Gender stereotypes in advertising have negative cross-gender effects

> Research article (European Journal of Marketing, 2021) · cited 77× · AI/ML

**Wikidata**: [openalex:W3145502874](https://www.wikidata.org/wiki/openalex:W3145502874)  
**Source**: https://4ort.xyz/entity/gender-stereotypes-in-advertising-have-negative-cross-gender-effects