# Gender differences in the wearable preferences, device and advertising value perceptions: smartwatches vs. fitness trackers

> Research article (International Journal of Technology Marketing, 2020) · cited 14× · AI/ML

**Wikidata**: [openalex:W4249218679](https://www.wikidata.org/wiki/openalex:W4249218679)  
**Source**: https://4ort.xyz/entity/gender-differences-in-the-wearable-preferences-device-and-advertising-value-perceptions-smartwatches-vs-fitness-trackers