# Gen Zers’ intention to purchase products with sustainable packaging: an alternative perspective to the attitude-behaviour gap

> Research article (Journal of Marketing Management, 2022) · cited 42× · AI/ML

**Wikidata**: [openalex:W4281962931](https://www.wikidata.org/wiki/openalex:W4281962931)  
**Source**: https://4ort.xyz/entity/gen-zers-intention-to-purchase-products-with-sustainable-packaging-an-alternative-perspective-to-the-attitude-behaviour-