# Gamifying collective human behavior with gameful digital rhetoric

> Research article (Multimedia Tools and Applications, 2016) · cited 35× · AI/ML

**Wikidata**: [openalex:W2425862633](https://www.wikidata.org/wiki/openalex:W2425862633)  
**Source**: https://4ort.xyz/entity/gamifying-collective-human-behavior-with-gameful-digital-rhetoric