# Gamified package: Consumer insights into multidimensional brand engagement

> Research article (Journal of Business Research, 2019) · cited 54× · AI/ML

**Wikidata**: [openalex:W2995894738](https://www.wikidata.org/wiki/openalex:W2995894738)  
**Source**: https://4ort.xyz/entity/gamified-package-consumer-insights-into-multidimensional-brand-engagement