# Gamification on OTT Platforms: A Behavioural Study for User Engagement

> Research article (International Journal of Advanced Computer Science and Applications, 2022) · cited 13× · AI/ML

**Wikidata**: [openalex:W4312662457](https://www.wikidata.org/wiki/openalex:W4312662457)  
**Source**: https://4ort.xyz/entity/gamification-on-ott-platforms-a-behavioural-study-for-user-engagement